SE1408: Media Discourse
School | Language and Communication |
Department Code | ENCAP |
Module Code | SE1408 |
External Subject Code | 100318 |
Number of Credits | 20 |
Level | L6 |
Language of Delivery | English |
Module Leader | Dr Thiresia Spilioti |
Semester | Spring Semester |
Academic Year | 2022/3 |
Outline Description of Module
This module aims to enhance students’ understanding of a variety of media discourse genres. We focus particularly on how media discourse has changed over time in relation to specific technological developments, such as the introduction of new technologies, and wider social and political phenomena, such as globalisation. We analyse a range of media forms and their meanings, as articulated primarily through language, and evaluate a range of issues relevant to media production, audience/user participation, media disputes, mediated narratives, news discourse and advice-giving. This module aims to develop students’ understanding of how different approaches can be used to analyse a range of media genres, drawing on conversation analysis, media discourse analysis, and interactional sociolinguistics.
On completion of the module a student should be able to
- Analyse how language (together with other semiotic resources) is strategically used in mediated contexts;
- Select relevant and appropriate approaches to analysing text and talk in mediated contexts;
- Assess how the relationship between media professionals and audience is constructed in a range of different media settings;
- Critically evaluate relations between language, representations, and power in mediated contexts
- Sustain a critical argument informed by and relevant to research on language and media
How the module will be delivered
This module will be delivered through a mixture of synchronous and asynchronous activities, as part of this programme’s blended provision, which will include on-campus and online teaching and support.
The precise mode of delivery and details – subject to Welsh Government and Public Health Wales guidance – of the teaching and support activities will be made available at the start of the semester via Learning Central.
Skills that will be practised and developed
You will develop your analytical skills and ability to apply theory and appropriate methodologies to the analysis of original data. At the same time, you will enhance your critical ability to reflect upon processes of media production and their evolution over time. You will practise comparing and contrasting different types of information and theories, as well as integrating different methodologies. All assessment tasks will assist you in developing further your ability to sustain a logical argument and reach a convincing conclusion.
How the module will be assessed
The assessment(s) for this module will be published in due course.
Assessment Breakdown
Type | % | Title | Duration(hrs) |
---|---|---|---|
Written Assessment | 50 | Media Text/Talk Analysis | N/A |
Exam online – Spring semester | 40 | Media Discourse | 4 |
Written Assessment | 10 | Seminar Tasks | N/A |
Syllabus content
Indicative Syllabus:
The module will include a selection of most of the following topics:
- Public Participation Media
- Self-presentation in the media
- Self-branding and Twitter discourse
- Narrative discourse and personal stories on air and on social media
- Public participation, media debates, and conflict
- Expert opinion and mediated advice
- News discourse in broadcasting and electronic media
- Performance, Spectacle and Mediatization