This module provides a practical introduction to the world of business in a German speaking country. It focuses on key organisations such as companies as well as important issues such as advertising, marketing and the wider economy. It also offers valuable training in the preparation of business correspondence and CVs in the German language.

1. Critically assess the organisation and workings of companies, product development, quality control & Marketing for the German business world.
2. Apply linguistic competence and powers of analysis to deal competently with most communication in German and translations within the business organisation
3. Compare and contrast key aspects of the business world in German-speaking countries;
4. Present written arguments, at the appropriate linguistic level, in a logical and coherent manner in relation to different aspects of the German business world 

The module will be delivered through a range of interactive teaching sessions supplemented by online teaching and learning activities and materials – and may include, where relevant, asynchronous materials such as lecture recordings. Full details on the delivery mode of this module will be available on Learning Central at the start of the academic year – and may be, in part, determined by Welsh Government and Public Health Wales guidance.  

You are expected to undertake independent study, completing homework and guided study ahead of online seminars and class activities.

This can include any of the following:

Negotiating skills, problem solving and comprehension exercises, business correspondence, group presentations and job applications. You will develop considerably your knowledge of business vocabulary in German.

• Learning activities will develop the student’s capacity to absorb information, including through note-taking;
• Seminars will develop the capacity to deploy this information and apply it to texts drawn from the world of business in German speaking countries, as well as regularly practising German;
• Seminars and coursework will enable students to develop their vocabulary, improve their writing skills in a range of areas (letters, emails, reports, CVs etc.), improve their listening, speaking, and, in some cases, presentation skills in German;
• Through coursework and examination students will demonstrate their knowledge of the world of business in German speaking countries; and
• Other academic and key skills developed include research and organisational skills, communication and basic word-processing skills, intercultural awareness as well as interpersonal, negotiation and team-working skills.

The method(s) of assessing the learning outcomes for this module are set out in the Assessment Table, which also contains the weightings of each assessment component.

THE OPPORTUNITY FOR RE-ASSESSMENT

You may be required to resit one or more of the assessments in this module if you fail the module. The Examination Board will advise you which assessments you need to resit during the August resit period. Resit assessments that are not supported by extenuating circumstances will be capped at the pass mark applicable to your programme.

MAPPING OF ASSESSMENTS TO INTENDED LEARNING OUTCOMES

Coursework assignment assesses ILO 1,2,3,4

Class Test assesses ILO 1,2,3,4

Business Language Portfolio assesses ILO 1,2,3,4

The syllabus content will vary depending upon the target language. However, some elements will be common to all business language courses:

• Introduction
• The German labour market, Job applications etc.
• The structure and workings of companies in Germany
• The workings of the economy in German speaking countries countries: Globalisation
• Hidden Champions, Der deutsche Mittelstand
• Marketing & Advertising